December 28, 2016
Who doesn’t love a good startup? A niche product? A self-funded podcast that sets the world afire? This is all good stuff, and in the era in which we live no longer does a gatekeeper at a publisher’s office or a producer at a local TV station exclusively determine whether the product (or service) you have will sell.
The problem is actually getting it out there, and getting some attention. This is especially so when the choices are not limited, but too often overabundant. For those aspiring to a secret technique or ‘but wait there’s more’ pitch – this article is unlikely to hit the spot.
Instead, for those readers who are trying to do something with a product or service online – yet feel overwhelmed by all the areas you can go through in eCommerce (or feel you need expand your options but don’t know where to start); there are ways to navigate the problems practically.
For those that have arrived here unsure of where to start, perhaps stumbling in the middle, or just about at their wits’ end when it comes to trying to get their product some traction; may the following serve as useful considerations.… Click to continue reading