Writing Ads for the Right Freelancers: How to Advertise Effectively Online

 

As the economy grows more and more in the digital field we see within the market  a change to the way in which we work. Whether you hire freelancers or work as one, the rise of the freelance economy is a trend here to stay, and one which impacts business across the board as a result.

 

This change can bring with it a variety of opportunities and exciting pathways. It can also be problematic for a business. While a formal job listing will typically have a detailed background, description of the position, and criteria, freelancer job advertisements are typically more casual.

 

Usually, a clients list their job quickly, a freelancer applies quickly, the job is then awarded and (provided you’ve got a good freelancer) completed quickly. While it’s correct to think once the job is assigned it becomes the freelancers responsibility to get it done, at the outset the way a advertiser lists and outlines the gig can have a huge influence on its overall setup and success.

 

Whether you advertise through a dedicated freelance website, via a mixed-use site that features content and jobs, or even just via your own website and social media channels: Click to continue reading

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A Question of Timing: When will Smartwatches be Essential?

Talking watches, trips to Mars, and flying cars. While we’re not quite yet in the era of technology the Jetson’s offered, the world in 2016 is making solid inroads when it comes a renewed space program, the next ‘big leap’ in cars, and in the  smartwatch sphere.

This is illustrated with the latest launch of the Apple Watch 2. Recent years have seen the Cupertino tech company embattled as it seeks to make a decisive shift from the ‘post-post-Steve Jobs’ era.

When the Apple Watch first launched it was met with a bit of bemusement, as a new product line did not come with the same earth shattering angle as products prior. It also set the tone in the minds of many about the company’s overall direction.

Though many gave new Apple CEO Tim Cook a ‘grace period’ once he took the helm of the company, many felt the Apple Watch wasn’t just underwhelming but indicative of a new bland era at Apple.

These criticisms are not uniformly fair, as not only have Apple’s competitors caught on to their winning approach and caught up in market share. No less though, for better or worse Apple remains the flag bearer … Click to continue reading

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What’s in a Name: Finding a Name that Suits your New Startup


With the rise of the online economy it has never been so easy to start selling goods or services. 
Though in a bygone era a new business would usually need think about things like a brick and mortar location, operating hours, and launch capital, today it’s far simpler.

A signup on Shopify, getting a social media account running to build awareness of your brand, and you’re officially off and running. That’s what it appears on paper anyway. While the digital age has brought with it opportunity, it has also brought challenge. A online economy means other businesses are always in operation, the marketplace is global, and the ability to get traction at the start can be harder.

Here is why a brand name is so important to a new business.It is important to have a name that signifies what you are seeking to sell in the eCommerce sphere. In turn, to understand where you should go in future its worthwhile looking on ‘what could have been’. Let’s do that now with three globally renowned brands.Click to continue reading

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Succesful Launch: 7 Hit Songs from the Last Era of Space Exploration

While at first this may not appear immediately apparent, the explosion ‘overnight’ of Elvis Mania in the 50’s, Beatlemania in the 60’s, and Seattle Grunge Mania in the 90’s affirms such trends may appear to come out of nowhere; but often have been in development for a long while beforehand. With big league space exploration gearing up again there is set to be a renewed focus in pop culture.

Before clearing out your playlists for new albums and your walls for new posters, its worthwhile to look back on songs popped up last time a Space craze went down, as well as the long term legacy it left thereafter. Here now 7 songs that sang of space and became huge hits on Earth.Click to continue reading

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Ready for Take Off: 5 Space Missions Set for Launch by 2025

In 1903 the Wright Brothers kicked off human flight. The achievement was wonderful but the technology humble, with a plane that resembled little more than a cardboard construction. 60 years thereafter – a blink of an eye in the history of Earth – humans we’re on the moon. One of those rare moments that literally had the world watching, and promised more to come.

Following the successful return of Apollo 11 much effort was put into busy plans for many more missions, moon bases, and even a bit more travelling about the galaxy to other planets. Thereafter though, to the minds of many things slowed down a little bit.

Sure, there were subsequent lunar landings, a rover or two sent abroad, the creation of the International Space Station, and a number of satellites sent up to orbit about and beam us content back to Earth. These are all notable achievements, but since Apollo 11 mission in July of 1969 the space exploration community have been waiting for the next ‘oooh’’ moment.


It’s been many decades since that first ‘one small step’ was taken. Yet, the next decade is set to see serious inroads made – from just outside our orbit Click to continue reading

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Drop Shipping & eCommerce: The Good, the Bad, and the Reality

 

Disclaimer: this article does not constitute legal or financial advice and is for informational purposes only.

For all the talk about the types of things someone can sell online via eCommerce one particular method tends to arises again and again: drop shipping. For newcomers often its often held to be the equilvalent of a road map to El Dorado, and is either a brilliant road to riches, or a total fool’s quest.

The problem with the either/or camp is it often overlooks the greater detail of the debate, does little to advance the debate, and ultimately leaves people keen to start a business but unsure where to begin at square one when it comes to building their understanding of just what exactly drop shipping is.

This is not just sad for a potential budding entrepreneur, but also for us as customers; we miss out on opportunity to buy a new or cool product that would not have existed without someone first getting a good idea, and having the gusto to see through opening up a business online.

So, may the following be of help to those set to make a start in eCommerce, and keen to cut through the … Click to continue reading

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Beyond Signup: 5 Need to Knows When Starting an eCommerce Store

One of the great things about the day and age we live in is the capacity to start something instantly. Whether its a song you’ve streamed, a online course to learn something with, and even a eCommerce business via sites like Amazon, eBay, or Shopify. Beyond any aspiration for money or fame, many creatives are drawn to starting a online business as it offers them the opportunity to create and contribute something.

What’s more, while there is nothing wrong with taking a ‘business-first’ approach to starting a new venture, a founder of a new enterprise who holds a creative energy and passion for it shall often find the growth of their business occurs far faster than someone who has identified a growth opportunity’, ‘developing trend’ or some of those important but technical terms that can fast take the life out of a party.

The trade off to this passion can often come with the particulars. While this shouldn’t be read as a suggestion creatives manage a broader business poorly – for often it’s the exact opposite as someone who ‘runs their own show’ must take responsibility for the ins and outs of their whole business – but … Click to continue reading

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