October 7, 2016
With the rise of the online economy it has never been so easy to start selling goods or services. Though in a bygone era a new business would usually need think about things like a brick and mortar location, operating hours, and launch capital, today it’s far simpler.
A signup on Shopify, getting a social media account running to build awareness of your brand, and you’re officially off and running. That’s what it appears on paper anyway. While the digital age has brought with it opportunity, it has also brought challenge. A online economy means other businesses are always in operation, the marketplace is global, and the ability to get traction at the start can be harder.
Here is why a brand name is so important to a new business.It is important to have a name that signifies what you are seeking to sell in the eCommerce sphere. In turn, to understand where you should go in future its worthwhile looking on ‘what could have been’. Let’s do that now with three globally renowned brands.… Click to continue reading