What’s in a Name: Finding a Name that Suits your New Startup

With the rise of the online economy it has never been so easy to start selling goods or services. 
Though in a bygone era a new business would usually need think about things like a brick and mortar location, operating hours, and launch capital, today it’s far simpler.

A signup on Shopify, getting a social media account running to build awareness of your brand, and you’re officially off and running. That’s what it appears on paper anyway. While the digital age has brought with it opportunity, it has also brought challenge. A online economy means other businesses are always in operation, the marketplace is global, and the ability to get traction at the start can be harder.

Here is why a brand name is so important to a new business.It is important to have a name that signifies what you are seeking to sell in the eCommerce sphere. In turn, to understand where you should go in future its worthwhile looking on ‘what could have been’. Let’s do that now with three globally renowned brands.Click to continue reading

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Succesful Launch: 7 Hit Songs from the Last Era of Space Exploration

While at first this may not appear immediately apparent, the explosion ‘overnight’ of Elvis Mania in the 50’s, Beatlemania in the 60’s, and Seattle Grunge Mania in the 90’s affirms such trends may appear to come out of nowhere; but often have been in development for a long while beforehand. With big league space exploration gearing up again there is set to be a renewed focus in pop culture.

Before clearing out your playlists for new albums and your walls for new posters, its worthwhile to look back on songs popped up last time a Space craze went down, as well as the long term legacy it left thereafter. Here now 7 songs that sang of space and became huge hits on Earth.Click to continue reading

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Ready for Take Off: 5 Space Missions Set for Launch by 2025

In 1903 the Wright Brothers kicked off human flight. The achievement was wonderful but the technology humble, with a plane that resembled little more than a cardboard construction. 60 years thereafter – a blink of an eye in the history of Earth – humans we’re on the moon. One of those rare moments that literally had the world watching, and promised more to come.

Following the successful return of Apollo 11 much effort was put into busy plans for many more missions, moon bases, and even a bit more travelling about the galaxy to other planets. Thereafter though, to the minds of many things slowed down a little bit.

Sure, there were subsequent lunar landings, a rover or two sent abroad, the creation of the International Space Station, and a number of satellites sent up to orbit about and beam us content back to Earth. These are all notable achievements, but since Apollo 11 mission in July of 1969 the space exploration community have been waiting for the next ‘oooh’’ moment.

It’s been many decades since that first ‘one small step’ was taken. Yet, the next decade is set to see serious inroads made – from just outside our orbit Click to continue reading

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Drop Shipping & eCommerce: The Good, the Bad, and the Reality


Disclaimer: this article does not constitute legal or financial advice and is for informational purposes only.

For all the talk about the types of things someone can sell online via eCommerce one particular method tends to arises again and again: drop shipping. For newcomers often its often held to be the equilvalent of a road map to El Dorado, and is either a brilliant road to riches, or a total fool’s quest.

The problem with the either/or camp is it often overlooks the greater detail of the debate, does little to advance the debate, and ultimately leaves people keen to start a business but unsure where to begin at square one when it comes to building their understanding of just what exactly drop shipping is.

This is not just sad for a potential budding entrepreneur, but also for us as customers; we miss out on opportunity to buy a new or cool product that would not have existed without someone first getting a good idea, and having the gusto to see through opening up a business online.

So, may the following be of help to those set to make a start in eCommerce, and keen to cut through the … Click to continue reading

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Beyond Signup: 5 Need to Knows When Starting an eCommerce Store

One of the great things about the day and age we live in is the capacity to start something instantly. Whether its a song you’ve streamed, a online course to learn something with, and even a eCommerce business via sites like Amazon, eBay, or Shopify. Beyond any aspiration for money or fame, many creatives are drawn to starting a online business as it offers them the opportunity to create and contribute something.

What’s more, while there is nothing wrong with taking a ‘business-first’ approach to starting a new venture, a founder of a new enterprise who holds a creative energy and passion for it shall often find the growth of their business occurs far faster than someone who has identified a growth opportunity’, ‘developing trend’ or some of those important but technical terms that can fast take the life out of a party.

The trade off to this passion can often come with the particulars. While this shouldn’t be read as a suggestion creatives manage a broader business poorly – for often it’s the exact opposite as someone who ‘runs their own show’ must take responsibility for the ins and outs of their whole business – but … Click to continue reading

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Do I Specialise? and 4 other Questions to Ask about a New Career

Challenges are not unique to any generation, and certainly travel across one from another. Yet, while few students in the post-war generations shall finish high school or university with a booming economy around them offering jobs across the board; current students, soon-to-be graduates, and those considering a career transition do indeed face some very unique challenges.

While there is much to celebrate and herald in the new and growing digital economy, with traditional industries dissipating, the nature of work evolving in many countries from a conventional 9-5 in 40 hour work week to a different measuring stick, and a higher cost of living in many cities and nations leaves many young people between the ages of 15-25 with many challenges ahead of them; and much uncertainty surrounding the path to navigate them.

Yet, there are 5 questions to consider when it comes to a new career that can prove useful in deciding where you wish to go, and how to navigate the challenges that surround it…… Click to continue reading

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‘Not Going Quietly’: Why Print Books, Flip Phones, and Old Cameras endure


You’ll know a tech launch when you see it. Often a dark stage, big visual backdrop, and a CEO who launches in casual gear. What follows thereafter varies widely dependent on the product, the company, and their audience. No less though, in a contemporary era where the tech world holds similar clout in a global agenda to hedge fund billionaires and political kingmakers, a common formula can be seen throughout: our new digital product shall do away with the old.

It could be a new ereader that promises to wave away your library, a new lens that asks you kiss goodbye to your old camera, and maybe even a skateboard that claims pushing is ‘so yesterday’. It also should be said many prudent companies are cautious, like Amazon – a veritable giant of the eBook realm but also remains a seller of print books – but the temptation of a marketing team is always there: ‘Go say our product is this generation’s game changer’.

Such claims make greats headline in 24/7 media, but going a little deeper reveals a reality: we are by no means near a digital-only world just yet. Sure, its known video is on the rise, Click to continue reading

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