YouTube vs Vimeo Part 2: Where to Upload Visual Content Online


OK, so you’ve watched Tony Hawk pull off a 900 and now your the new cool kid who just knows he can do one too – and maybe even a 1080. The resolve is there to start vlogging but choosing between YouTube vs Vimeo can be a videographers first fork in the road.

Both have their advantages, both their drawbacks, and yes: (as detailed in part 1) each have different audiences. Given there are so many factors that  make a vlog a success if a start is stalled its just like a tall ship in flat seas: the will may be there but you’ll never feel the wind at your back. So, picking the right platform to kick off your online voyage is essential.

Here’s how to begin…

Start with YouTube

If you’ve a Gmail account, use Drive, or have a custom Google News feed starting on YouTube is as simple as logging in, signing up for a new channel, and you are off and running ready to upload.

This easy and seamless process is indicative of the YouTube experience of over – for though like any service it is not perfect for every aim and instance – when it comes to starting up vlogging online it is the visual equivalent of the WordPress  5 minute installation for web designers.

Further, while it’d be wrong to say Vimeo is unwelcoming, for a new and aspirational blogger the Google-owned video service provides a community that has seen a wide mix of good videos and bad – so while you may think your fade to black end is just a bit cliche viewers are likely remembering that less than stellar acoustic cover they just heard earlier.

'If Loch Ness dosen't show up soon we're looking at another fade to black end here'

‘If Loch Ness dosen’t show up for the big finale we’re looking at another fade to black here.’

Therefore, that you’ve the chance to produce content in a live environment as you learn and build your skills further makes a strong call for a YouTube-first start.

..but get familiar with Vimeo.

Just like someone with a automatic licenses looking to a manual, you may not feel at the start you’ve the skills to compare to other Vimoers, but engaging in the community is no less a wise idea. This is particularly as the rich abundance of professionals who use the site offer chance to learn well, and learn fast if new to video.

A small caveat to this concerns your audience. If you are 19 years old and intent of being the next teen blogging sensation then getting onto YouTube will be the better avenue for you. On the other hand, if you are avowed you’ll be known as the new king of hipster photography (and good luck to you if that’s what you love) then Vimeo may make a more natural fit given the demographic of the site and its hefty representation of artists, performers, and other creatives.

To say all vimeo users dress this well would be wrong. To deny those are some on point sunglasses would be more wrong.

To say all users on Vimeo dress this well would be wrong – but they ARE some on-point sunglasses.

In time use both and (micro-channels)

Overtime using both YouTube and Vimeo together can be the best recipe for online video sharing. The exact time to transition on over to using Vimeo more often depends on many factors, but a good guide is your editing: if you’re doing well in post-production (and spending less and less time getting lost in transitions and overlays) its a solid sign you’re ready to begin working between the two sites.

Also make use of ‘microsites’ like Vine, Instagram, and Snapchat to share your videos.  Just like a good movie trailer, using a social media app with ‘smaller’ video content can be a very worthwhile. Good luck getting a full blown epic into a Vine (seriously,good luck: it may just be possible in 7 seconds or less), but if already in the habit of using a pre-credits intro to your work then a easy share of your video’s first frames can be seamless.

And How About New Media?

A special word should be had for new journalists and other members of the new media. You surely aspire to reach the biggest audience (YouTube) but you also wish to ensure you’ve got a chance to engage with your peers direct (Vimeo).

This is especially so as while ‘on the fly’reporting is an easy-do on YouTube, viewers could be forgiven for finding it jarring if on Vimeo fresh from an epic documentary about the prospects of world peace and they come across your choppy piece to camera about a bent STOP sign in town.

Lights, Camera, Sharing

So, keeping some unique content on each channel can be wise. Use YouTube frequently and for your ‘everyday’ stories, and look to post to Vimeo the pieces you had time to whirl around in the editing room with, and you’d have no bones showing to Jean Paul Gaultier and saying ‘JPG, you’re pretty skilled with silk – but check my latest Vlog here.’

Ed Kennedy is a journalist, ghostwriter, and web developer from Melbourne, Australia. Contact Ed via on LinkedIn or Twitter@EdKennedy01

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