Email Newsletters That Impact: Why Weekly Trumps Monthly

The era of online is instantaneous and immediate. In the span of time it took you to read this introduction 30,000 new tweets have been posted on Twitter. Let’s add to the count by repeating that once again: 30,000!

With such a rapidity to information’s distribution – and so much content featured within that information – many businesses, startups, and digital specialists ask themselves; how can I stand out? While the rapid rise of social media in the past decade – from Facebook, Twitter and Instagram to Google +, Tumblr and Pinterest – has rapidly changed the way a business or brand seeks to engage with a consumer, recent years have shown the old email list is having a resurrection.

Though it’d surely be unfortunate to bring back the solely HTML text-based newsletters of the dot-com era, for some time now it has been apparent that content-rich and visually crisp email newsletters are very much well positioned to ‘win the day’ when it comes to reaching an audience, and leaving a lasting impression on them.Click to continue reading

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7 CES products that showcase the promise of 2016

Sunday January 18 2015

CES Las Vegas has wrapped and many products indicate an exciting 2016 ahead.

The Consumer Technology Association’s Las Vegas event this year was looked upon with an extra-keen eye. Entering into the second half of the 10’s, the globe has seen at the edges of mass market some ‘game changing’ products in VR, drone flight, 3D printing and more for some time now.

This means an extra sense of ‘oomph’ was sought from this Nevada event to establish how close we are to getting some long desired futuristic gadgets. Let’s examine where and how it delivered.

Oculus Rift VR headset

Virtual reality has long been a feature of futuristic Hollywood films and predictions about the future but 2016 appears set to be the year VR is firmly moved into mainstream use. While brief flourishes and flirtations with the technology and mainstream adoption have occurred before – most notably during the mid-1990’s – the variety of VR featured at CES affirms this time it has the real potential for long term staying power.

From the entry level Google Cardboard all the way up to the Oculus Rift the diversity of manufacturers offers promise of both standout Click to continue reading

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Speaking the Language of SEO between Client and Copywriter

You cannot be a copywriter without coming across folks who wish for SEO content.

For those yet to come across it, SEO=Search Engine Optimisation. Through the use of a variety of tools and techniques ‘good’ SEO shall ensure a business ranks high on a query made on a search engine.

Good SEO can be achieved via targeted ad campaigns across the internet, it can be done by writing articles on your website and using certain keywords relevant to your industry (like ‘car’ for a mechanic), and by promoting your business on social media among other ways.

Established businesses seek SEO so they can maintain they prime brand positioning in the market. New business seeks SEO so in the day and age of the internet they can ‘leapfrog’ these businesses in search engine rankings like Google and Bing – and draw new customers to their website.

For example, say you are a new gym in my hometown of Melbourne (AKA the ‘World’s most liveable city’) and you’ve done all the real world legwork in getting a loan, a location and a team setup.

SEO In Action

You are ready to go but there are alot of gyms in MelbourneClick to continue reading

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Chris Cincotta’s Camera and Community


by Ed Kennedy

CC are Melbourne photographer Chris Cincotta’s initials. Yet, they may as well stand for the two pillars upon which he’s built his career: cameras and community. In the day-to-day trade of being a photographer in Melbourne, engagement and interaction with community is a must. However, the way in which Chris does it surely makes him a rare commodity.

This Melbourne photographer, who has spent many afternoons and evenings along the coastal trails and among the Melbourne CBD – including having shot some of Bayside’s most famed and picturesque spots – is now in a sense very much anchored down. After a most interesting couple of years around Australia and across the world, Chris is now a Melbourne-based photographer, regularly selling his photos day-by-day in the CBD, and who also a very proud Melburnian. It sounds so straightforward, but just like an Ansel Adams landscape or a Leibovitz portrait; the detail is so very often everything. Chris’ story need be given some further colour and scope then.

By his own words, Chris says photography was not the first or most foremost love of his early life. Like many young men who’ve grown up in rural NSW – … Click to continue reading

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Drones: The challenges of UAV regulation in Bayside and beyond (PII)

by Ed Kennedy

This is part II of the Unmanned Aerial Vehicle (UAV) article, following on from my conversation with Nicolas Pette, owner and operator of drone company Drone Under last week. Part I here:

As it stands the wider industry has presided over some considerable growth in a number of areas in recent months, and particularly as it relates to real estate, the environment and recreational use – all areas that may have a notable impact on the way Baysiders live, work and play. This is because the use of UAV has revolutionized -for the better – the way real estate agents are able to show off high-rise apartments, farmers ability to observe crops and land, and amongst recreational uses, provided a whole new way to film daily adventures. By contrast, the challenges surrounding the use and regulation of drones remains considerable.

One of the chief concerns going forward shall be the safe use of drones – especially by recreational users- and especially as applies to circumstances surrounding emergencies. Numerous incidents have been reported in recent months surrounding drone users letting their devices take flight while a police, fire, or ambulance emergency is underway. While CASA has issued

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Over our heads? Unmanned Aerial Vehicles and the issues surrounding free flight

by Ed Kennedy

Drones are a big business right now. Since their emergence on the market in recent years, Drones a.k.a Unmanned Aerial Vehicles (UAV), have been taken up and adopted for use by an array of Baysiders.

To many, these machines are used for recreational tools, and often seen in compliment to the ‘mini action cameras’ – such as Go Pro – that allow people to film their often high-octane adventures.

By contrast, for an increasing number of filmmakers, documentarians and entrepreneurs, these aerial cameras represent a new frontier when it comes to building a brand and business.

Yet, there is also a downside to the rise of the availability of these drones with security, privacy and even logistical concern – due to the sheer amount of new UAVs in the sky posing a potential problem to those on the ground.

With it understood the Civil Aviation Administration Authority (CASA) is set to re-examine the laws surrounding drone flight in Australia – currently viewed by critics as minimal and insufficient –an examination of this new and oftentimes not yet fully understood area of aviation is worthwhile.

Nicolas Pette, is one such example of a local who ‘taken to the

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