7 Essentials for All New eCommerce Stores

One of the great things about the day and age we live in is the capacity to start something instantly. Whether it’s a song you’ve streamed, an online course to learn with, and even an eCommerce business via sites like Amazon, eBay, or Shopify. Beyond any aspiration for money or fame alone, many creatives are drawn to starting an online business as it offers them the opportunity to just simply create.

There’s nothing wrong with taking a ‘business-first’ approach to starting a new venture, but a founder of a new enterprise who holds a creative passion for it will often find progress occurs faster. Ahead of someone who just analytically identified a ‘growth opportunity’, a ‘developing trend’, or some of those other important but technical terms, that can fast take the life out of a party. The trade-off to this passion can often come with the particulars.

So rather than see a good new eCommerce idea stall on it’s way to market, may the following serve to assist those who’ve a good product in hand; and just now need to put the pieces of a great eCommerce store around it..… Click to continue reading

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‘From America to Africa in the Digital Era’ Elfreda K. Sheriff on the Heart of Remote Consulting

Thursday April 12 2018

Elfreda K. Sheriff is the founder and CEO of Kilsah Consulting. Kilsah specialises in the provision of management and development consulting to African nations. Born and raise in Liberia, Elfreda travelled to the USA to for her college studies, and since graduation has called Atlanta, Georgia home.

The experience of growing up on the Africa continent, and thereafter studying and building a career in the United States provided Elfreda a rare combination of skills and expertise in which to found Kilsah, and run an authentically African consulting firm. Having ran the business partly-remote for a number of years, Elfreda is now set to make a permanent return to Liberia in July 2018.

This move will close one chapter of Kilsah’s story, and begin a whole new one its founder’s life.  Our team at TDB got in touch with Elfreda to learn more about what it’s like to run a digital remote business in the African region, what opportunities and challenges exist for the future of business across the continent.


EK: Thank you for speaking to us Elfreda. Kilsah Consulting is a distinctive business, and one with a distinctive mission. For that reason many people may Click to continue reading

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‘The Global Conversation: Marisa Lutter on PR’s Digital Revolution’


Marisa Lutter preparing for a partner meeting at the Hyatt Hotel in Dusseldorf, Germany

Tuesday February 27 2018

Good media relations have always been about communication straight to the point – not only with your client or partners but also with journalists. In the digital era it is easier than ever to interact with others from your old college friends on Facebook, all the way up to the President of the United States on Twitter, it is easier than ever before to connect and interact with everyone on earth.  But is good communication always part of that interaction?

Marisa Lutter knows a great deal about the importance of communication and how important it is to build long-term relationships with influencers and journalists. As a veteran in the field of International media relations and as founder of WI Communications, Marisa has built a career and business based upon delivering real communication and engagement for her clients across Europe, and around the world.

Following our conversation with Jason Cahill last month, it’s feature Marisa here in a profile, and we got in touch with her for an interview at a time when her business is set to expand anew, adding three … Click to continue reading

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Coding 101: How to Communicate Briefly but Effectively with Your Web Developer


Thursday February 15 2018

We get it. You want it like that, but not like that. You want it like this – but oh man not like this! Your web developer tries to understand too. But translating your vision into lines of code is tough. We at TDB are all about good communication and digital building.

That’s why we’ve created a quick and helpful primer for anybody looking to build a website, and looking for a quick and easy cheat sheet to refer to when talking with their web developer. OK, Let’s jump in.

Why do I want to know this?


HTML. CSS. JavaScript. PHP. Together these 4 languages are the most popular when it comes to building websites online.

They do not account for the backend AKA server-side creation of sites. That’s where it gets quite complex as terms like remote server and full-stack developer start getting thrown about. But even if you’re not a web developer or especially tech-savvy, an understanding of these languages can make the fulfillment of your website needs far more quicker and efficient.

It is also just good business. If you’ve hired a web developer odds are good they’ll know a Click to continue reading

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So You Wanna Be a Writer? How to Find the Perfect Keyboard for You


Sunday February 25 2018

Ahh keyboards. We know them, we use them. We occasionally marvel at them. Why does the paint erode so quickly on certain keys? Do I really use the keys ‘A’s and ‘S’ so much compared to all others? Whatever the case, keyboards are universal, but sometimes they can be painful.

You know what we’re talking about. Keyboards that are slow. Keyboards that are awkward. Keyboards that take away all the pleasure of writing, and make you lament anytime you type.

This is a big deal for anybody anywhere, but its a particularly big problem for a writer. For writers spend every day, day in and day out at the desk typing away, so hating a keyboard is hating life.

On the other hand, when a keyboard is a pleasure to use? It’s surely a heavenly experience. The touch of the keys feels like liquid velvet. The tap of the keys sounds like heavenly choirs.  The ACCIDENTAL USE OF CAPS IS? – still irritating. But all up? Great keyboards are great.

So, what things do you need to understand when seeking out the perfect keyboard for writing?  Let’s look now.

1. How does it type?

It’s Click to continue reading

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Remote Work Versus Real-World: Your Essential Briefing

Monday February 5 2018

“Remote Work: a role that allows you to write a report on your couch, prep
a presentation from a cafe, or even work a whole job from a tropical island.”


In the world of productivity today remote work is right up there is the Pomodoro timer and the Getting Things Done as a way to boost productivity and enhance careers. It’s a buzzword, it’s a lifestyle – but it often remains misunderstood. With numerous statistics showing the trend towards remote work rising in the global economy,  ensuring you’ve a clear understanding of its pros and cons is vital.

Defining Remote Work

First a brief definition is useful here. In its simplest form, remote work is defined as any work undertaken away from a business HQ. Remote work is commonly an employee working outside an office, at home, or out in the field. It can also mean someone who always works outside the office, such as an employee who works in a satellite location away from the main office, as well as an outsourced employee.

The exact requirements of a remote role vary from job to another, and one business to another. In fact, many freelancers Click to continue reading

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What Does GoPro’s Decline and Kodak’s Comeback Mean for the Future of Video?


Wednesday January 31 2018

January saw two particularly big stories in the world of cameras. Stories that would have been laughable just a few short years ago. The details of the stories is where the real significance comes in, but in just one sentence the stories at are their most scintillating.

This month GoPro announced plans to cut 20 percent of its workforce on January 8, as Kodak stock rose 147 per cent on January 9. Talk about your plot twists, eh?

Now, let’s be clear. The stories are not directly related to one another. Sure, the folks at GoPro may have thought till recently that Kodak were old dinosaurs. And OK, they may still be a veteran or two at Kodak who is still marveling at the Super 8, unsure what this GoPro fuss is.

Nonetheless, beyond the headlines these stories are related, and do speak to deeper trends. Let’s look at these a little more now.

Goodbye GoPro?

Handheld camera

Cool people doing cool things with a cool camera. This is the public identity GoPro found success in.

Like what Tesla is to electric cars, GoPro has been to the camera industry. A name not only for a particular Click to continue reading

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