April 30, 2017
Since inception subscription models for newspapers have been a hard sell. It is also not hard to see why. Sure, there is the question of quality, of brand loyalty, and even incidental spending – a main masthead in the author’s hometown of Melbourne currently campaigns on subscription for just 50c (USD 38c) a day – but the essential challenge to this has been ‘why would I buy access to news when I can get it for free?’
In an effort to win subscriptions many newspapers have been receptive to a freemium model. From the Age in Melbourne all the way across the world to the New York Times, many newspapers have given readers a form of free access. This may be 1 article a day (reset every 24 hours), all the way up to 30 articles a month (not reset daily but merely capped at 30), and beyond.
While there are those who’ll happy pay for news, or feel incentivised by the promise of new and bonus content, when online news was free for so long, the idea of now needing to pay for it is still something many readers would find unpalatable. The past year has … Click to continue reading