January 11, 2018
Thursday January 11 2018
Blogs may be ubiquitous but they can also be a divisive topic. That’s right, divisive. For while we may live and work in a world that is increasingly shifting to a truly digital, online economy, the enduring return on investment of a blog to a professional or small business can seem questionable at first.
The same is also true of bigger businesses. They may have more cash to burn, but also a greater array of internal processes for financing marketing and outreach. That can mean a whole ton of red tape needs to be cut through before a new blog can be approved. It can result in a new blog plan being forever left in ‘pending’.
Then there’s the time issue. You may be reading this intrigued by the idea of starting your own blog. You have thought about it before, and know the general benefits it can bring like building your online profile, connecting you with others, and so on. But you want to know its benefits in-depth.
So, why is starting a blog worthwhile? And just what is the enduring value of having one? Let’s answer these two questions‚ and then go through … Click to continue reading