August 6, 2016
Too often a startup, small business (or revamped established business) set on building their presence online feels the first edition of their new email newsletter need be one for the ages. Rather than being a good but otherwise simple and direct avenue for communication with customers it can instead turn into a saga.
For old hands at email marketing it may be straightforward, but a newbie can find a new venture as complex as a SpaceX mission. This can amount to a launch failure all around as many startups and small businesses consign a email newsletter into the ‘do later’ pile and never get around to it.
Sure, a good email newsletter does require good fundamentals – and it’s important you look to build it actively – but those who promise instant success overnight are likely to also say ‘but there’s more’ and promise you things only Australian ad man Tim Shaw should when promoting a Pizza Hut Lunch deal.
SO, being prepared to roll up the shirtsleeves long term is essential. This said, just like that big textbook you know need read or that tax return you know is due soon- deciding to begin and knowing where … Click to continue reading