A Legal Stop to Pokemon Go? 3 Issues in Law that Surround the Global Gaming Hit

Disclaimer: This article is informative in purpose and does not constitute legal advice.  The author urges you to obtain professional legal advice before pursuing any litigation.

OK. Lest the pitchforks and angry comments start coming (both of them hurt, just…in ‘different’ ways) let’s be clear and direct off the bat: Pokemon Go is a tremendous achievement in video games.

A generation or two ago the revelation in gaming was Pokemon Stadium – a Nintendo 64 game that took Pokemon from the prior (but rich) confines of 2D on Game Boy and realised the world created by Satoshi Tajiri and Ken Sugimori in glorious 3D. Suffice to say then, it’s a huge and commendable step up to now have the franchise boasting a title in augmented reality (aka VR).

Pokemon Go is a wonderful achievement in gaming and tech – and though this author couldn’t be classified as an active user of the game – nonetheless he appreciates and admires its innovation.

Notwithstanding this though, the Pokemon GO ‘experience’ as it stands at currently resides within a number of areas under law that are either ambiguous, uncertain, untested – or potentially all 3. This is as while the game is hugely Click to continue reading

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Email newsletters are vital to startups and small business: but where to start?

Too often a startup, small business (or revamped established business) set on building their presence online feels the first edition of their new email newsletter need be one for the ages. Rather than being a good but otherwise simple and direct avenue for communication with customers it can instead turn into a saga.

For old hands at email marketing it may be straightforward, but a newbie can find a new venture as complex as a SpaceX mission. This can amount to a launch failure all around as many startups and small businesses consign a email newsletter into the ‘do later’ pile and never get around to it.

Sure, a good email newsletter does require good fundamentals – and it’s important you look to build it actively – but those who promise instant success overnight are likely to also say ‘but there’s more’ and promise you things only Australian ad man Tim Shaw should when promoting a Pizza Hut Lunch deal.

SO, being prepared to roll up the shirtsleeves long term is essential. This said, just like that big textbook you know need read or that tax return you know is due soon- deciding to begin and knowing where … Click to continue reading

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HTML CSS & JavaScript: I’ve learned them but where do I code in them? (Part 2)


However you started, if you’re reading this chances are pretty good you can code. 
If you’ve not yet written even one line of code all OK! – maybe go have a quick read of Part 1 then come back – while we wait for those readers catching up let’s get a coding joke on the books;

I. How do you tell an introverted computer scientist from an extroverted computer scientist?

A: An extroverted computer scientist looks at your shoes when he talks to you.

There we go, Da boom chi, and after that B+ zinger the other readers should be just about back. Let’s proceed on: so you’ve learned HTML, CSS, and Javascript – aka the ‘holy trinity’ and the ‘front end fundamentals’ of web design.

You know you need a DOCTYPE at the start of every HTML doc, you know how to link a CSS style sheet to that doc and add in cool colors, fonts, and other design cues to a website. You even know how to write up some cool javascript code to get some pops up and nifty animations going. This is solid knowledge, is great to have learned – but you may now wonder: what … Click to continue reading

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Coding is popular but complex, explain it to me: HTML, CSS, and JavaScript (Part 1)

From slick Shopify websites to fun iOS and Android apps, to websites that have a gorgeous visual flair and design you’d love your businesses online brand to have – you know coding is how to get it done. Yet, by very virtue of the term ‘coding’ learning to code sounds pretty daunting.

Rather than presenting itself as a straightforward and transactional process just like a college degree where you’ll learn first year subjects, second year subjects, and then go on to learn the harder content in your third (and fourth) years, coding can conjure up mental images of those World War 2 spying, tech gurus sitting in dark basements, and NASA launching rockets into orbit.

Spy ingenuity, workaholic technicians, and space exploration may provide remarkable showings of human ability, but this image of coding can be confronting for a blogger or eCommerce store owner sitting at home and thinking about how they can better build their enterprise.

Accordingly, this often leads to varied answers when asking ‘where do I start coding?’ – And this can be made all the harder by tricky terminology. Let’s point you in the right direction with plain language then. Click to continue reading

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Blockchain explained: The fundamentals of the ‘new’ finance technology

 

Financial investors and tech observers alike would be hard pressed to not come across coverage of blockchain. In the day and age where innovation and a premium is placed upon the agile delivery of goods and services, a financial transaction system that promises faster transactions was always set to win ample press. Yet, just what is blockchain exactly? Read on to find out.

Though the technology for blockchain has been around for a while, coverage over the past year in a number of major markets has rapidly grown attention and discussion of the financial tech. At the same time, the wider complexities of the blockchain tech have made its ability to ‘cut through’ a challenge.

Here is what it is and what it does in straightforward terms:

Blockchain replaces the central distribution model share registries currently use, and replace it with a peer-to-peer system. Similar to the setup on file sharing servers and torrents, because the blockchain system establishes itself on the computer of each trader who uses it, the capacity to settle transactions far more quickly from one another to user is offered.

A good example to understand this is to think of a navy ship with military bases Click to continue reading

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Email Newsletters that Impact: Why Weekly trumps Monthly

The era of online is instantaneous and immediate. In the span of time it took you to read this introduction 30,000 new tweets have been posted on Twitter. Let’s add to the count by repeating that once again: 30,000!

With such a rapidity to information’s distribution – and so much content featured within that information – many businesses, startups, and digital specialists ask themselves; how can I stand out? While the rapid rise of social media in the past decade – from Facebook, Twitter and Instagram to Google +, Tumblr and Pinterest – has rapidly changed the way a business or brand seeks to engage with a consumer, recent years have shown the old email list is having a resurrection.

Though it’d surely be unfortunate to bring back the solely HTML text-based newsletters of the dot-com era, for some time now it has been apparent that content rich and visually crisp email newsletters are very much well positioned to ‘win the day’ when it comes to reaching an audience, and leaving a lasting impression on them.Click to continue reading

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7 CES products that showcase the promise of 2016

Sunday January 18 2015

CES Las Vegas has wrapped and many products indicate an exciting 2016 ahead.

The Consumer Technology Association’s Las Vegas event this year was looked upon with an extra-keen eye. Entering into the second half of the 10’s, the globe has seen at the edges of mass market some ‘game changing’ products in VR, drone flight, 3D printing and more for some time now.

This means an extra sense of ‘oomph’ was sought from this Nevada event to establish how close we are to getting some long desired futuristic gadgets. Let’s examine where and how it delivered.

Oculus Rift VR headset

The Oculus Rift VR headset. Image: www.oculus.com/

The Oculus Rift VR headset. Image: www.oculus.com/

Virtual reality has long been a feature of futuristic Hollywood films and predictions about the future but 2016 appears set to be the year VR is firmly moved into mainstream use. While brief flourishes and flirtations with the technology and mainstream adoption have occurred before – most notably during the mid-1990’s – the variety of VR featured at CES affirms this time it has the real potential for long term staying power.

From the entry level Google Cardboard all the way up to the Oculus Rift the diversity Click to continue reading

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