August 23, 2016
They’ve got a knapsack, a ton of sticky tape, and ambition. Yes, it may give someone cool street cred at the local indie bar to say they’re a music promoter – but just like how being a bike commuter can bring a world of worry in tandem with fun – posting up concert promos around a community is often a hard and exhausting task. Yet, for a long time this was a chief way musicians and promoters to get the word out.
Now, there are Facebook Ads.
You know they exist, you always see them, and you often click them. Nonetheless, though there’s no shortage of guides on how to set up Facebook Ads, advertising as a musician is a harder task given ads are seen but audio is heard. So not every musician uses Facebook Ads an optimal way (read: more people clicking and listening to their songs).
As a result, just as the Beatles were discovered in a smoky Liverpool bar – and music history is swarming with stories of great artists being discovered in obscure places – now increasingly online – even today there’s lots of good music going unheard.
Let’s look a little more now … Click to continue reading