September 28, 2016
You’ll know a tech launch when you see it. Often a dark stage, big visual backdrop, and a CEO who launches in casual gear. What follows thereafter varies widely dependent on the product, the company, and their audience. No less though, in a contemporary era where the tech world holds similar clout in a global agenda to hedge fund billionaires and political kingmakers, a common formula can be seen throughout: our new digital product shall do away with the old.
It could be a new ereader that promises to wave away your library, a new lens that asks you kiss goodbye to your old camera, and maybe even a skateboard that claims pushing is ‘so yesterday’. It also should be said many prudent companies are cautious, like Amazon – a veritable giant of the eBook realm but also remains a seller of print books – but the temptation of a marketing team is always there: ‘Go say our product is this generation’s game changer’.
Such claims make greats headline in 24/7 media, but going a little deeper reveals a reality: we are by no means near a digital-only world just yet. Sure, its known video is on the rise, … Click to continue reading