7 CES products that showcase the promise of 2016

Sunday January 18 2015

CES Las Vegas has wrapped and many products indicate an exciting 2016 ahead.

The Consumer Technology Association’s Las Vegas event this year was looked upon with an extra-keen eye. Entering into the second half of the 10’s, the globe has seen at the edges of mass market some ‘game changing’ products in VR, drone flight, 3D printing and more for some time now.

This means an extra sense of ‘oomph’ was sought from this Nevada event to establish how close we are to getting some long desired futuristic gadgets. Let’s examine where and how it delivered.

Oculus Rift VR headset

The Oculus Rift VR headset. Image: www.oculus.com/

The Oculus Rift VR headset. Image: www.oculus.com/

Virtual reality has long been a feature of futuristic Hollywood films and predictions about the future but 2016 appears set to be the year VR is firmly moved into mainstream use. While brief flourishes and flirtations with the technology and mainstream adoption have occurred before – most notably during the mid-1990’s – the variety of VR featured at CES affirms this time it has the real potential for long term staying power.

From the entry level Google Cardboard all the way up to the Oculus Rift the diversity Click to continue reading

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Speaking the Language of SEO between Client and Copywriter

SEO is all important for a new business. Picture: supplied

SEO is all important for a new business. Picture: supplied

You cannot be a copywriter without coming across folks who wish for SEO content.

For those yet to come across it, SEO=Search Engine Optimisation. Through the use of a variety of tools and techniques ‘good’ SEO shall ensure a business ranks high on a query made on a search engine.

Good SEO can be achieved via targeted ad campaigns across the internet, it can be done by writing articles on your website and using certain keywords relevant to your industry (like ‘car’ for a mechanic), and by promoting your business on social media among other ways.

Good SEO can grow your business online. Picture: supplied

Good SEO can grow your business online. Picture: supplied

Established businesses seek SEO so they can maintain they prime brand positioning in the market. New business seeks SEO so in the day and age of the internet they can ‘leapfrog’ these businesses in search engine rankings like Google and Bing – and draw new customers to their website.

For example, say you are a new gym in my hometown of Melbourne (AKA the ‘World’s most liveable city’) and you’ve done all the real world legwork in getting a loan, a location and Click to continue reading

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Melbourne and Sydney property markets vs the World

 

Large scale investment from Asia and particularly China is not confined to Australia. Yet,skim some local headlines on your phone or pick up any Sunday morning paper and you’d be hard pressed to find a mention of the word that is crucial to any report on the trend: context.

New York. Where a huge Chinese investment boom is also occurring. Picture: supplied.

New York. Where a huge Chinese investment boom is also occurring. Picture: supplied.

Certainly, both the Melbourne and Sydney property markets have been going through a certifiable surge in recent months and years. Yet, neither Melbourne nor Sydney nor wider Australia is unique in this regard. At all.

Simply put, foreign investment by Chinese investors is immense the world over right now. From Melbourne and Sydney to London,  New York, Toronto and beyond. Chinese investment is big business. To most this is not news, but now and then some of the more sensationalist coverage in Australian media deploys a ‘blind spot’ this reality. So, here now a ‘just in case’ overview…

The “China Challenge” for Australia’s economy

For those yet to encounter the debate surrounding Chinese investment in Australia it is largely is as follows. While Australians may welcome the economic growth and greater wealth that comes Click to continue reading

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The growing importance of Germany to Africa and the world

 

Recent years has seen ample discussion of the growing trade and economic relationship of China with numerous African nations. Accordingly, this has led to debate surrounding the USA’s ongoing status as a trade leader on the African continent; and how this may change with China’s rise. Yet, thus far there has been little in-depth coverage of the capacity for growth in trade and political links with African nations and Germany, and the EU more broadly. All signs show this will change fast.

Germany offers the African continent an array of advantages.  While ongoing challenges remain with Greece and the Euro, domestically Germany has enjoyed a long and sustained period of economic growth in recent years, and this has largely occurred alongside Chancellor Angela Merkel’s record ten-year tenure as Germany’s leader. Stability in a nation’s politics generally encourages confidence in its economics. Further, Eurozone crisis has shown Berlin’s leadership in maintaining a (relative) cohesion in the EU, and increasingly viewed as the de-facto leading nation of Europe.

Further, while much has rightfully been written of China’s growing presence across Africa, it is undoubted Beijing main priorities reside within Asia. This is evidenced by its territorial skirmishes in the South Click to continue reading

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Trans Pacific Partnership a powerful shift against China’s economic power in Asia

2.03 PM Saturday November 7 2015

by Ed Kennedy

For all the deeper and in-depth aspects of the Trans Pacific Partnership – with the full text released this week showing there are gains and losses dependent on where you reside – this is undoubtedly a deal that has signified a powerful victory for the United States of America in Asia.

Accordingly, so too has it done so for Washington’s allies – though granted amidst a far more complicated region faced by Canberra, Tokyo, Seoul and Manila than just a decade ago.

The full list of participating nations; the United States of America, Australia, Brunei Darussalam, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, and Vietnam certainly represent a diverse bunch of nations. Yet, within them can be seen either stalwart US Allies (such as Japan and Canada) or nations with a tradition of greater fluidity in the foreign policy – such a New Zealand and Vietnam – that share concerns over what China’s potential rise to the most powerful nation in Asia (and down the line, the entire world) could mean for them.

This is especially true of Vietnam – who while in decades prior could hardly been regarded Click to continue reading

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Bree and Sam’s reason for running the Melbourne Marathon

Bree and Sam Wollany's Run4aReason campaign. Image: Run4aReason

Bree and Sam Wollany’s Run4aReason campaign. Image: Run4aReason

 

7.40am Saturday November 16 2015

by Ed Kennedy

Bree and Sam mean business. Two young and dynamic girls who are having a go all across their work and wider life as they speed through their twenties. Nursing, working in airline cabin crew, serving in the Australian Defence Forces Reserves – and oh yeah a bit of running – colours their life and day-to-day. These girls are fun, good natured and normal. This is why the story of their past year is so compelling.

When their father Richard fell ill with PSP the family didn’t run from the diagnosis. For those yet to hear of it – and it’s indeed true this is a illness many have but many more are yet to have of – may the following bring you up to speed.

Progressive Supranuclear Palsy is a rare neurological condition affecting the parts of the brain that control walking, eye movements, balance, speech and swallowing.

Challenging‚ confronting and all at once overwhelming‚ the Wolany clan looked to come together and emerge stronger as a result. Many would feel tempted to run at such a difficult moment – Bree and Sam … Click to continue reading

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What does Prime Minister Turnbull mean for Bayside and Victoria?

PMTurnbull.BayCit.September 2015.

Malcolm Turnbull, his wife Lucy and grandson Jack after being sworn in as Prime Minister of Australia at Government House, Canberra. Image: Malcolm Turnbull Instagram

by Ed Kennedy

Malcolm Turnbull has ascended to the top job in Australia and with it changed the face of the national political landscape. While the implications and aftershocks of Monday’s leadership spill – that deposed former prime minister Tony Abbott for Malcolm Turnbull by a vote of 54 to 44 – shall take time to fully see; the short term implications are already looming large. This is especially true for Bayside and wider Victoria.

So, what does it mean for Bayside that one prime minister from Sydney, NSW has been replaced with another prime minister – also from Sydney, NSW? A great deal as it turns out.

I. Andrew Robb’s future appears more secure

Under Tony Abbott, local MP for Goldstein and Australian Minister for Trade Andrew Robb’s future was uncertain. As well as often being touted in the press as a future American Ambassador – often viewed as code for getting pushed out of Cabinet – Andrew Robb was also reportedly lambasted by Abbott during recent weeks for his performance; unusual for a … Click to continue reading

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